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The Web magazine Salon, facing sharply lower advertising revenues and increased costs for gathering news, has decided to make its news and political coverage available only to paying subscribers. The goal, said David Talbot, the editor of the six-year-old magazine, is to rely on circulation revenue for half of next year's $7.5 million budget. That goal, an ambitious one by the standard of any magazine, print or online, is an indication of the unremittingly sour climate for Web advertising.
(Tue Oct 2, 2001 - 12:27:27 pm)